Google says it has completed $2.1 billion acquisition of Fitbit amid antitrust concerns

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SAN RAMON, Calif. – Google has completed its $2.1 billion acquisition of fitness-gadget maker Fitbit, a deal that could help the internet company grow even stronger while U.S. government regulators pursue an antitrust case aimed at undermining its power.

Thursday’s completion of the acquisition comes 14 months after Google announced a deal that immediately raised alarms.

Google makes most of its money by selling ads based on the information it collects about its billions of users’ interests and whereabouts. Privacy watchdogs feared it might exploit Fitbit to peer even deeper into people’s lives.

But Google wound up entering a series of commitments in Europe and other parts of the world pledging it won’t use the health and fitness data from Fitbit’s 29 million users to sell more ads. It insists it is more interested in adding Fitbit to its expanding arsenal of internet-connected products, which include smartphones, laptops, speakers, cameras and thermostats.

Fitbit’s latest and most advanced health and fitness smartwatch, Fitbit Sense, features stress management tools and new ways to manage your heart health, including an ECG app to assess heart rhythm for signs of atrial fibrillation (AFib). And with its latest tracker, Inspire 2, Fitbit brought an enhanced design and features, including Active Zone Minutes, to its most accessible device. Fitbit added a new Health Metrics dashboard in the Fitbit app which lets you track and see changes in heart rate variability, breathing rate and oxygen saturation. These newest devices and services help you better manage your health and wellness, and when combined with Fitbit Premium’s personalized insights, content and actionable guidance, you have everything you need to reach your goals.

Credits: USA TODAY

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